We have always been enforcing the concept of call to action when to came to publishing. The idea is simple – when you post something to your social profile you want the message to have some sort of an action that the user can take. While you can rely on comments and likes, the best option to drive your fans and followers to your website is to include a link in your publication that the user can click. This is your call to action.
It seems that Facebook is reinforcing this idea that we had some time ago by making ‘Call to Action’ an explicit feature that you may include in your post. It is an optional feature that you can enable when scheduling your publication.
This is what it will look like when published:
When you publish with nTuitive.social and go through the advanced publishing setup wizard there is a set of options specific to Facebook CTA that look like this: