Social media targeting is not a strategy that is solely supported by media ads. With our advanced targeting features you can target your organic posts as well.
Most social networks allow publishers to apply a level of targeting or custom visibility to organic posts. Through our advanced targeting features you can increase engagement rates and provide a more relevant experience to your readers.
Access Audience Targeting
The audience targeting features are accessible through the message composer. To access the message composer click "Publish" in the navigation and click on "Schedule a Post" in the dropdown.
Next you need to compose your message and select accounts you'd like to publish to. You'll then need to click through the "Advanced Options" until you reach step 5 "Audience Targeting".
You will be presented with the following targeting options:
- Geotag (Longitude, Latitude)